Health Wellness ProgramHealth and Wellness Programs and Wellness Program Consulting

The Partnership for Prevention was formed to advocate Fortune 1000 companies to consider making workforce health a CEO concern and adopt strategies to encourage prevention and wellness. Following several years of double-digit rate increases for medical insurance, companies are realizing that one of the best ways to slow the cost increases is to have employees take more responsibility for both costs and health choices. A majority of companies surveyed feel that the best way for reducing costs is financial rewards and incentives to advocate employees to adopt healthier lifestyles.

Nearly 100 percent of corporations surveyed say that health costs will be a essential or important problem over the next five years, according to a survey by United Benefit Advisors. More corporations are adopting higher deductible health insurance plans with HRA’s or HSA’S, wellness programs, and expanded disease management programs in order to control ever-increasing health care costs.

Failure to deal with these issues might be disastrous for a business. Wayne Sensor, Chief Executive Officer of Alegent Health recently stated, “I think that we have built a medical machinery we can’t afford. I think we are choking the economic engine of America.” In his October 2005 newsletter, Dr. Andrew Weil stated, “I think rising health- care costs are becoming the major economic issue in our nation”. Obesity costs California organizations billions of dollars each year. Projected costs for 2005 may reach 28 billion dollars for direct and indirect medical costs, worker’s compensation, and lost productivity. California has experienced one of the fastest growing rates of obesity of any state.

According to California Health and Human Services Secretary Kim Belshe, “The obesity epidemic is more than a public health crisis, it is an economic crisis.” What is frightening is that most people do not even realize that they are obese, which is defined as only 20 percent above normal weight. There is a great need for additional education on weight and resulting diseases, and the workplace is an ideal venue. Wellness education and programs can result in a important return on investment and, if structured properly, can produce results in a very short period of time.

Although a myriad of corporations have attempted some form of wellness program in the past, results from those efforts have been disappointing. In many cases, the healthier workers participated for incentives, such as fitness center memberships, but those who required it most did not take advantage of the program in a meaningful way. Businesses are looking at ways to bolster more workers to buy into the wellness movement.

A current webinar hosted by Human Resource Executive Magazine and presented by Carlson Marketing Group titled, “Healthier employees; Healthier Bottom Line: Engaging employees is the Missing Link in Managing Healthcare Costs,” drove this point home. This session provided actionable advice on how organizations are achieving higher impact with their wellness investments by focusing on employee program engagement. It also highlighted how you can establish an Economic Engagement Model to forecast the potential impact for your organization.

Employers can simply no longer disregard the concern of their employee’s unhealthy lifestyles and must take action to engage them in a meaningful wellness program to lower health expenditures, absenteeism and lost productiveness. workers also profit as they derive better health and greater satisfaction in both their personal and professional lives. The alternative is being caught in a non-competitive position and severely impacting the bottom-line of the business.